Nivea Case Analysis

1-Identify the characteristics peculiar to Beiersdorfs commemorate portfolio. (650) Considering Beiersdorfs brand portfolio, it stinker be said that it has ten family brands within a 20 intersection categories (see Table 1) down the stairs it, namely Nivea, Labello, 8x4, La Prairie, Juvena, Eucerin, Hansaplast, Florena, Futuro and Atrix where to each one brand has its own driver constituent in each various product category and increase the impact on a market which it shows the evidence that Beiersdorf uses base of Brands strategy as mentioned in Aaker and Joachimsthaler (2000) to man mount up its portfolio. Beiersdorf has family brands which are non connected each other and where each of them strategically positioned on their functional benefits to tail end to niche markets which is exactly the preindication of Brands strategy requires for (Aaker and Joachimsthaler ,2000).

Table 1 Brand-Product Matrix LabelloNivea8 x 4La PrairieJuvenaEucerinHansaplastFlorenaAtrixFuturo pamper business organisation? Bath and shower products? Colour Cosmetics?? Deodorants???? Depilatories haircloth safeguard??? mens Grooming?? Skin sympathize with????? Sun cope? Lip Care??? Face do by???? Body burster??? Hand care???? Anti age??? Foot care?? Plaster?? Wound Care? marking Reducer? insect Bites? Pain Relief? Because each of the family brand of Beiersdorf is not link with each other, each of them carries different characteristics and tar stick tos different segment under each 20 different product categories (Table 1). For example, Beiersdorf offer La Prairie, which is pri marily known for its exclusive, high-priced ! anti-ageing products, for its consumers who judge for high-quality for their whittle care treatment, whereas, Nivea, offers a daily, practical use of skin care products with a lower price for every...If you want to get a full-of-the-moon essay, order it on our website: OrderCustomPaper.com

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